Career advice

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Tips for Landing Your Dream Job

Posted by | July 22, 2015 | Career advice


A majority of people in the world, if not everyone, has dreams and goals of landing their ideal job. The harsh reality is that not everyone gets to work in their dream careers. In fact, it is just a small percentage of employees who actually get the satisfaction of landing their dream job. The result of this is that you, as an employee or employer, may end up resenting your job, hating your colleagues or even having bouts of depression. But it doesn’t necessarily have to be that way. It would be misleading to think that those few, with their dream job, got there just by sheer luck. There must have been some pointers and tips that they took into account in order to land their dream job. Some tips and advice on landing you dream job will therefore be discussed in this article.


dream job


Obviously the first thing you would want to consider before embarking on journey to look for work. For this case, your dream job, is assessment of your qualifications. Qualifications, more often than not, go hand in hand with skills, experience and expertise.

It is common to hear a person complain about lack of experience being the one thing that stands between them and their dream job, especially for fresh graduates. This should not be the case, instead, be positive and start assessing yourself. First thing’s first write up a professional resume then work on the rest. As a graduate, you must have worked as an intern in a firm that’s relevant to your field. During that internship you must have picked up or polished some skills, even those you think that are not directly related to your field. It is actually surprising that employers are not just interested in your primary skills, rather what you studied for in your campus degree but also other corporate skills as well; skills that involve client relationship, general sales and general computer skills. Also, some secondary skills you might have picked up such as project management. Highlight these on your resume and they will serve as your qualifications, skills and experience.

Job Search- Tips for Landing Your Dream Job

This is usually the trickiest part, particularly for those who are currently working somewhere else but want to start looking for another job, their dream jobs. Some tips are discussed below.

First of all, you don’t want to make any rush decisions which you might end up regretting. So you can still be working at your current job while actively looking for that job you so much want. One way to do this is by working part-time or as an intern, in that company you wish to join. Doing this will give you a little more experience about the field and company while still maintaining your current job.

If doing that is not possible, perhaps you may try making baby steps by attempting to network or socialize with the company’s employees or attending functions during your free time.


dressing for success

Dressing for the Job Interview

The interview is a very important aspect since it is the time that the potential employers get their first impression of you. You therefore, need to dress professionally and appropriately. For most job interviews, a normal dark colored official suit will do. Make sure that your hair is well done and your attire is very clean not to mention getting rid of body odors and bad breath if that is a problem.

Mistakes by Job Seekers

Some common mistakes made by job seekers are inadequate preparation of the interview and poor negotiation skills. All this can be avoided by early preparation and prior practice.

Comments Off on Tips for Building a Career in Marketing

Tips for Building a Career in Marketing

Posted by | July 22, 2015 | Career advice

interview tips


The marketing industry is a multi-billion dollar industry that continues to grow exponentially especially with the rise of social media and increased availability of the Internet. Marketing strategies continue to evolve with time but the fundamental principle of “creating awareness” remains. The world has long drifted from the old notion that expected a person to be having a Degree or Diploma in Marketing in order to be successful in this industry. Having a degree is great but it doesn’t necessarily mean that it’s a guarantee for success. On the contrary, one of the most important weapons a person should take with them when starting a career in marketing is their wits, instincts, creativity and hard work. These will be discussed in detail later.

Finding Jobs in the Marketing Industry

Marketing is quite a broad industry that has a lot of branches. Before a person decides to venture into it, they must have a clear idea of just what they want to do in the industry. Proper research of the industry and related jobs on the internet, classifieds, and media may also come in handy. That said, there are several career opportunities in marketing. They include product or brand management, advertising, sales management, media planning, consulting & marketing research, digital marketing, public relations, and others. Another kind of marketing known as Affiliate Marketing which is taking the center-stage in the industry. It is a kind of digital marketing that involves using third party marketers to increase both awareness and sales of a product or service. It may or may not involve social media advertising.


Tips to consider when going job hunting

Before embarking on hunting for a marketing job, there are a few things the person may want to actually get straight. First thing is to make sure you know exactly what kind of marketing job suits you, this is usually the one you have experience with. This may come in handy during an interview since you can comfortably discuss and describe your expertise to the interviewer or employer.

As a marketer looking for employment, you first need to market yourself to the potential employers and make them believe that it would be in their company’s best interest to employ you for your skills. Subtle hints can be employed to achieve this successfully. If the firm has a Facebook page or some other social media account, perhaps you can start following or joining them. You can also make appearances on open-invitation functions by the company and making yourself known; professionally of course.

Another tip is to subtly and professionally let your potential employer know that you know their firm and their business well. Let them see that you did your homework by doing proper research.


interview tips

Avoiding mistakes made during interviews

One of the most common mistakes made during an interview is treating it as an interrogation. Instead, you should engage the interviewer in a business conversation especially during a marketing interview. Be professional and let the potential employer see that your communication skills are perfect. This is a necessary requirement for a marketer.

Another mistake is having done inadequate research about the employer and their business. This can actually seal your fate. Market research is one of the most basic skills a marketer should have. So, make sure you are confident answering any questions the employer may throw at you about the business and target clients.


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Top College Degrees on Demand

Posted by | July 22, 2015 | Career advice


With a higher rate of unemployment these days, it is quite difficult to tell what college degrees are the best.  Top College degrees on demand are less of a challenge, however  it is  much harder is to decide on what career path to follow. A lot of college graduates have fallen victims of poor degree, diploma or career paths because of making the wrong choices. Some people made the wrong choice by choosing to major in the same degree as their friends, while some have been forced into majors by their parents or loved ones. Whatever the case is, the choices you make can be detrimental to one’s future. The good thing about getting into a college is that it offers a wide variety of majors to choose from and upon one’s assessment of their dreams, goals and skills; they can make the right decision. Therefore, the top college degrees on demand are not necessarily the one that has the highest earning professionals in the economy, rather the one that is versatile in its applications and gives you broader choices of career options. Some top college degrees on demand have been discussed below.

Top College Degrees

Every college degree offers its own unique set of pros and cons so it is really up to you to decide which one appeals to you more. With the world economic changes however, some majors will be at the forefront than others. Some of the top college degrees on demand  include; Engineering, Medicine & Healthcare, Information Technology, Business Administration & Management, Sales & Marketing, Biological Sciences, Economics, Political Science, Law, and Arts.

top college degrees

Degrees Currently on Demand and their Completion Time

At the moment there are  certain college degrees  on demand more than others. This is due to the changing nature of the economy and its cycle. Some degrees currently popular are discussed below.

Engineering offers majors such as Civil, Structural, Electrical, Chemical, Mechanical and Computer Engineering. With the technological and infrastructural wave currently taking over, especially in developing countries, specialists and technologists are required for their expertise in this construction industry. An undergraduate degree course in engineering takes about 4 to 5 years, depending on the campus.

Sales and Marketing degrees are also very popular due to the fact that new products and services are continually being developed every year. Such products and services will have to reach the target markets and this can only be achieved by professionals in sales and marketing. A degree course in this area lasts about 2 to 3 years.

Medicine and Healthcare degrees are also quite popular. There are lots of outbreaks and new strains of diseases, cases of people developing resistance to certain drugs, and increase in number of patients worldwide. Such issues can only be tackled efficiently with increase in number of medical professionals. A degree course in medicine takes about 4 to 6 years to complete.

top college degrees

Average cost of these degrees

An undergraduate’s college degrees fees are not the same. It depends on the campus and its reputation in the society. An engineering degree can cost anywhere from 10000 to 65000 US Dollars per academic year. A degree in medicine and healthcare fees can be anywhere from 12000 to 70000 US Dollars per academic year. A Business Management degree costs between 5000 to 40000 US Dollars per academic year. A degree in Information Technology costs between 6000 to 40000 US Dollars per year.

Our topic for this article is one that is becoming more and more popular with hiring authorities. Employment background screening is gaining traction in many corporate and professional work environments. Far too many companies do not want to risk corporate assets to just anyone they might hire. In today’s climate, knowing who you hire is critical to the success of your organization.

Many companies offer this type of service to employers and depending on the position that is being filled, there are several checks that can be completed prior to hiring an individual.

Criminal History – this is probably the most common type of employment background screening. When an applicant has their criminal history examined a screening agency will check specific regions to determine if the applicant has a history of felony or misdemeanor charges on their record. Screening agencies will request where to search for criminal records as all felony and misdemeanor records are recorded with clerks of courts in the counties where the crime took place.

Driver’s License History – Also known as a Motor Vehicle report (MVR). This type of search is common for employees that will be driving either company vehicles or their own personal vehicle. This type of check is done at a state level and will reveal moving violations, suspensions and revocations, DUI or DWI arrests. This check will also reveal what class of license the applicant possesses in addition to any endorsements or restrictions that may be placed on a driver. Such as motorcycles, hazardous materials or large OTR truck classifications. This check will also verify date of birth and verify if any aliases exist for the applicant in question.

Credit History – These types of checks are often recommended for those applying for financial positions. Typically this type of check occurs when an applicant will be handing cash, such as a retail store clerk, or when an applicant will have access to bank accounts. A credit history check will help an employer determine exactly how responsible an applicant is. Most employers do not want to hire someone that has credit problems as this is an indication that the applicant is irresponsible and not trustworthy. All pre employment credit checks should be conducted in a manner that is consistent with the Fair Credit Reporting Act.

Employment Verification – Employment verification is one of the most common types of background screening conducted today. Often times applicants will exaggerate or falsify their employment and salary information in order to help their chances at being hired. This type of screening will often require direct communication with an applicant’s former employer. Questions asked will be of the verification type; typically dates of employment, position held, salary and whether or not the applicant is eligible to be re-hired. Sometimes a performance evaluation can be requested, however many companies have policies that prohibit comments on a former employess job performance..

Keep this in mind when searching for your next opportunity.

Hiring methods have forever changed. In the past 10 years, the internet has revolutionized the way we look for jobs as well as the way employers go about hiring. This became even more evident to me recently when I took on a new job seeker client; she’d had zero experience in using the Internet to find work.  She had been in her previous position for the last 13 years and suddenly was out of a job because the small company she worked for was going under. She didn’t have an electronic version of her resume; only a paper one. She had never used a job board or even craigslist, let alone built a LinkedIn profile. She felt like a fish out of water.


It’s an all too familiar story, really. Many casualties of this recession have been long term employees of small businesses who suddenly find themselves without a job and without a clue about how to find a new one. Does this sound like you? You might be wondering, “where do I begin?” You might also be surprised when I tell you that job boards should not be your focus. Of course, they should be included in your job search efforts but they should not be the only sites you rely upon nor should they be where you spend most of your job search efforts.

First, let me tell you about 3 things that you MUST do/have before you start your job search:

  1. You MUST have a resume. If you can afford to pay a professional, then I’d advise you to do so. If you cannot, then there are a plethora of available resources to help you but you have to invest the time in getting it done or you are simply extending your unemployment. Make sure you have it stored on someplace other than just on your home computer. A CD is great but you should also keep a copy in gmail, yahoo or other free email account so that you can pull it up from anywhere. You never know when you might need it!
  2. Get a LinkedIn profile. This is just as important as having a resume. LinkedIn is the number one “go to” site for recruiters when they are looking for potential candidates. Not to mention, it’s a great place to make connections and network with other professionals in your line of work. Building your profile should be fairly self explanatory, as LinkedIn does a great job indicating how complete your profile is and what needs a finishing touch. If you aren’t sure how one should look, search profiles of other professionals in your industry. Find one that is complete and review it carefully. There are a lot of things you can include on your LinkedIn profile now such as blogs and tweets.
  3. Get a Twitter profile. Stop saying, “I don’t Twitter.” Stop saying, “I don’t get Twitter.” If you want to be noticed, this is a MUST HAVE tool.  If you don’t get it, then read Twitter Tips. Then go build your profile and don’t flake out. Santa is watching and so is God. They will know if you skip this step.

Now that you have a resume, a LinkedIn and a Twitter profile, you’re ready to start! Here’s what to do next:

  1. ENGAGE. Here is the hard part. Most are afraid to jump in and start networking but you can’t be. Start with friends and family if that helps – connect with them on these platforms and let them know that you are actively job searching. Ask for leads. Don’t be afraid to tell anyone that you are out of work – this is NOTHING TO BE ASHAMED OF. Not telling people isn’t going to help you and they will still know you are unemployed eventually.
  2. Get INVOLVED! LinkedIn has thousands of groups and you should be a part of them! Search the groups on LinkedIn for keywords in your industry. These groups will lead you to others in your line of work that you can network with. In addition, there are job search groups that can help with additional tips and guidance. Make sure you continue to stay involved once you start! If you want people to take you seriously, this is the key. Besides, if you aren’t involved you won’t be on top of your game. Consistently staying involved is more likely to net more leads and connections.
  3. Get out from behind the computer. Yes, you read that correctly. This was the advice that worked like a charm for my most recent client. Visit every temp and employment agency that you can.  Don’t rule out temporary work because full time work can often be found through them. That doesn’t mean send them all your resume by email. I mean shower, get dressed like you’re going to interview, get in your car (or on the subway, bus, train, whatever!) and beat feet. People don’t generally ignore you in person like they might be tempted to do through email. Make sure you bring paper copies of your resume as well as a CD with a Word Doc version of your resume on it.
  4. Review these tips as often as necessary and ask yourself, “Am I doing what it takes to get noticed?”

The most important thing to remember is to be kind to yourself. Job searching is a tough task for anyone and it can wear you down. Try to follow as normal a routine as you can. Maintain your Monday through Friday schedule; get up early and go to bed at a reasonable hour. Although your job search should be a full time job, you should still be taking time off. Weekends are a great time to recharge and doing so will help you remain sharp.

Do you have additional tips to share on how to get noticed in today’s work force? Please feel free to share them with us!

Everything You Say Online Can Be Used Against You

Like many of your peers right now, you find yourself unemployed, and having a hard time making ends meet. You’ve looked online over and over again for a job, but you’re getting no leads – not even any interest in what you can do. You’re utilizing every avenue you can find: Monster, Craig’s list, and even turning to social media outlets, like Facebook and Twitter. But throughout it all, you keep getting turned away.

You have looked over your resume time and time again, looking at everything it has telling about you and offering your amazing skills to the world. You’ve talked about the awards and accolades you’ve earned, the achievements you’ve made throughout your career, and you are even attaching examples of your work to show what you are capable of. You have investigated every reason why you wouldn’t be getting a job…except for your online presence.

At the top of your resume are your name, contact information, and e-mail address. Guess what employers are doing with that information now? They are taking your name and e-mail address, and running them through Google. Try it for yourself sometime – you would be surprised what one search engine will dig up on you…especially that information on Twitter, Facebook, and MySpace you thought was for your friends only.

Employers are now running “pre-background” checks with information you are volunteering for all of cyberspace to see. Those pictures of you having too much fun with friends at the bar that are posted on your best friend’s Facebook come straight back to you – and not in an entertaining way. What you post (or what is posted about you) online is a direct correlation to your judgment skills in the real world. And if you have offensive, racy, and questionable pictures or content on your networking pages online, employers are going to think twice before considering you as a viable candidate for their openings.

The good news is that this can be corrected with less than an evening’s working. First off, go through everything you have on yourself online: load up Facebook, MySpace, and Twitter, and look through what you have posted. Would your grandmother be proud of the content you have there? If not, you need to remove it – because your future boss won’t like it, either. Secondly, make sure everything shows off the best qualities you have. If you have heavy skills in IT, use your social networking skills to show off what you can do with a simple profile. If you are in sales, use your tweets to sell yourself, and your sales skills.

For those of you even further technologically skilled, make friends with professional networking items, including LinkedIn and Google Profiles. LinkedIn serves as the MySpace for professionals – allowing you to present your resume online, as well as examples of what you do, and what you are currently working on. Plus, you can connect with your colleagues, friends, and experts in a completely professional manner. Google Profiles give you the chance to sell yourself when your next employer comes to call – why not have them see who you are on Google, instead of everything else about you? Simply search the term “Me” in Google, and follow the instructions.

In the job search, everything you say or do online can be held against you. By knowing and controlling the information out there, you will be better able to sell yourself as a professional in your community, as well as in your private life.

renewable-energy-standardFinding the Energy to Network
It’s an interesting phenomenon that often occurs among many job seekers. Everywhere you go, you hear the call to “network, network, network.”And statistics continue to show that the old adage: “It’s who you know”still rings true. Depending on whom you believe, networking in one form or another can account for anywhere from 60% to 80% of all job placements.
Wow! Those are pretty good stats! So why, then, does it seem so hard for all of us, job seekers especially, to find the energy to do it?
I’m not sure anyone can give you exact reasons, but here are a few that I have compiled after having coached hundreds of job seekers each year through the job search process:
1. Networking isn’t linear. You know, when you apply for a position online, it’s pretty straightforward. The company posts an ad; you submit your resume. Never mind that more times than not you will never receive a response from that company, it still feels like progress to you. You can check it off a list. Pat yourself on the back. You did something!
Networking, however, is completely different from that. You show up at an event, have coffee with an old friend, or start up a chat on a social networking site. The experience may be pleasant, but you often walk away feeling like it didn’t do much to further your cause. You talked about the weather, your kids, the latest American Idol winner, etc. How does any of that lead to a job?

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NetworkingIn 2008 America shed a record numbers of jobs (over 2.5 million) The largest decrease since the end of WWII. With more losses looming on the horizon, and no slowdown in site, many people are wondering when will it end. This is an unprecedented time for workers in the US, with many people losing their jobs through no fault of their own. This will cause a ripple effect globally. No one is really safe. wants to offer some ideas to help you in  your search.

2009 marked the beginning of a new era in America.  A new president is in the oval office. Social media is taking center stage in the web 2.0 movement. Job boards are getting a lot of attention from job seekers.  This article is designed to assist the job-seeker. It includes ideas and information gathered from a variety of resources. It details the specifics of using LinkedIn to build your career network, and ideas on how to grow and develop your social networks.

It’s not the be all, end all guide that will guarantee your immediate success. It takes time to build and develop a network. There is no 30 second microwave networking class that actually works. wants to help by providing ideas and solid advice. Please share this by passing this information along to your peers, friends, family members, or anyone affected by the current employment crisis.

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Guest Blog By Jason D. Tremblay

It’s no secret that the job market is brutal right now; at the start of 2009, the economy is the worst that it’s been in decades, and there don’t seem to be enough jobs to go around. Given the state of things, standing out from the sea of job applicants is more important than ever. Here are a few things to consider when you’re searching for a new job, especially if you’re a recent graduate or are changing fields.

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Think you have it tough? you should watch this and think again. The first time I saw this I was amazed, this man is successful and has overcome insurmountable odds, to achieve success in life. Every single person should see this. Thank you Nick, you have inspired several people in Tampa.

I thank Scobelizer for tweeting about this video.  Nick’s simple words ring so true.

Get back up. Bigger and better things are waiting for you.

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