Do you find yourself shrugging off Twitter as a “fad”? You probably think that pesky rock music is too loud, too.

You can stick your head in the sand and refuse to learn the dance of social networking; or you can accept the fact that the younger generation likes “now” information. Really – don’t we all?

Twitter has clearly shown it’s value for JobShouts. In fact, we would not be as far along as we are without the help of our network on Twitter. JobShouts appeared in the LA Times within its first 2 weeks of launch, thanks to a Twitter connection. JobShouts continued to grow and become recognized through the network we lovingly cultivated over the last year. Twitter. Tweets. Not a shred of advertising. Shrug it off if you will, but I am now a FIRM believer in the power of social media.

I’ve seen folks get jobs, gain sales leads, make love connections and all kinds of other wonderful events through my social networks. I’m as close to these people (if not more so) than some of my own family. They are like a warm blanket on a cold day. That doesn’t just happen overnight, though. It takes time and attention.

So it’s up to you. Immerse yourself and learn, or hand the process to someone on your behalf. If you choose to do neither, don’t be offended when the technology generation passes you by.

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